After World War I, the White Motor Company ceased car production and began to produce trucks. By the 1930s, the company was selling approximately ten percent of the trucks sold in the United States. It produced all sizes of trucks until WWII, when it decided to concentrate on large trucks only. After the war, White purchased the Sterling Truck Company, which later became part of Freightliner. In 1997, Daimler Trucks began using the Sterling nameplate, and White’s truck production ended in 2008.
The company was a military contractor, with large numbers of trucks for the U.S. Army and numerous military uses. It also gained favorable publicity when the Czar of Russia ordered a vast fleet of trucks from the company. After the war, the company led the heavy-truck and farm equipment markets in the United States. White Motors went on to purchase other truck manufacturers, including the Oliver Corporation and Cleveland Tractor Company.
In the mid-1930s, White employees organized the country’s first automobile union and went on strike. White’s CEO, Bill Black, held meetings with the striking employees and surveyed customers about their satisfaction with the company’s vehicles. With the help of Black, White returned to profitability. In the 1940s, the company began producing trucks for the Army and sold them as the WA-series.
Who Took White Trucks?
White Trucks was founded in 1900 by Thomas H. White, who also owned the White Sewing Machine Company. The founder purchased a Locomobile steam car in 1900, and later improved the design and patented it. The company made 50 of these vehicles by October 1900, and then sold them to the public in April 1901.
During the White Motor Company’s history, the company changed hands and names multiple times. However, despite this upheaval, the company continued to make valuable improvements in the trucking industry. The results are still felt today. The company’s history shows that its founders made some important decisions that have shaped the trucking industry.
Who Bought the White Truck Company?
After a long period of decline, the White Truck Company decided to change direction and make its name synonymous with trucks. The company purchased the Autocar Company and began distributing Freightliner vehicles. The company also continued to manufacture its own trucks. However, during the 1960s, sales plummeted. The company briefly tried to merge with a sewing machine company, and considered merging with Daimler and Renault. However, in 1980, it filed for bankruptcy and lost $311 million.
In 1967, the company created a new division called Western Star and started manufacturing trucks under four brands. It eventually shut down Diamond REO. The company had purchased the Sterling Truck Company in the early 1950s. Later on, the company transferred the Sterling brand name to Freightliner. From 1997 to 2008, the Sterling name was used by Daimler Trucks.
Despite the troubles, the White Motor Company continued to sell trucks. By 1917, it was producing more trucks than cars. During World War I, the company produced 18,000 trucks for the U.S. Army, and most of them were sold as surplus vehicles after the war.
What Happened White Freightliner?
In the early 1970s, White Motors, a truck manufacturer in Cleveland, fell into financial trouble. The company’s expansion into other products, such as appliances, had consumed resources without returns. Its relationship with Consolidated Freightways also deteriorated. White Motors began selling Freightliners to other companies under the co-brand name “White Freightliner.” Although many of these dealers remained within the company’s network, some independent businessmen signed up as dealers.
The orange White-Freightliner driver, whose body passed partially through the windshield, was killed in the accident. As a result, the truck’s sales dropped precipitously. The company had been in a sales and marketing agreement with White until 1975. But the sales slump and heightened fuel costs put a damper on the partnership.
The company was forced to close two of its manufacturing plants. It had a large surplus of used trucks and several failing operations. A new owner, Daimler-Chrysler, installed a former executive as the company’s CFO. But a couple of years later, the Kelowna Western Star plant and the Thomas factory in Woodstock, Ontario, were closed. The remaining two plants were consolidated in High Point.
Do They Still Make Diamond Reo Trucks?
The history of Diamond Reo trucks dates back to the 1920s. It was a company that was formed in 1917 when two companies, Diamond T and REO, merged to form Diamond-REO Trucks Division of the White Motor Corporation. The companies had long-standing ties to the truck industry, with REO dating back to 1904 and Diamond T to 1905. By the time Diamond-REO Trucks was purchased by Francis L. Cappaert in the early 1960s, the company had built over a quarter million of trucks.
In recent years, the company has been producing trucks for the Australian market. They have recently reintroduced the Giant, a cabover model, which made its debut at the MEGATRANS2018 trade show. The new 8×4 rigid and heavy-duty 6×4 prime mover are sure to stir up plenty of interest. And while the Diamond Reo Giant trucks have long been made in China, the new heavy-duty trucks are also produced in Australia.
The Diamond T Company began life as a four-cylinder touring car manufacturer, but soon began to focus on truck production. They initially manufactured light-duty trucks, but later began building heavy-duty trucks, including the Diamond Reo commercial truck. The Diamond T company became known as the “Nation’s Freight Car,” a brand that was recognized around the world for its handsome appearance.
Why are White Trucks Cheaper?
White work trucks are cheaper to buy and create large fleets of. While other colors have their own special makeups, white is a universal hue. Trucks that are painted white use a non-toxic pigment called titanium dioxide, which gives them a bright white finish. This pigment is inexpensive and does not damage the environment.
White trucks were originally produced as tractors but switched to trucks in the 1970s. By the end of the 20th century, White had become one of the leading truck manufacturers. It was eventually bought by Volvo and dropped the White name. However, some of the trucks are still on the road today. If you want to get a cheap truck, choose one that is white, because it is much cheaper than black ones.
Pickup trucks come in many colors. White is the most popular color, especially for businesses. However, black, silver and green are also common colors, and they have higher resale values.
What is the Most Popular Color of Truck?
After the end of World War I, White Motor Company made trucks for the army, which led to the company becoming one of the world’s largest truck manufacturers. By 1918, one in ten trucks sold in the United States were made by White. Though the company eventually stopped producing cars, it continued to produce a variety of trucks for the Army, including the M13 half-track, which ranked fourth in terms of production during the war.
In the 1950s, White Motors acquired several truck manufacturing companies. The company acquired Autocar and Sterling Truck Companies in 1953 and REO and Diamond T in 1958. The Autocar division made trucks under the White name, while the REO Motor Car Company and Diamond T made trucks under their names. Later, these divisions were merged to form the Diamond REO division, which was discontinued in the 1970s. The company also made trucks with GCM ratings as high as 45 tons. These trucks were powered by either White petrol or Cummins turbo-diesel engines.
In the 1970s, White truck sales declined. As a result, they began to move to non-union plants in Utah and Virginia. In addition, the company continued to believe that petrol engines were the way of the future and converted Cummins diesel engines to petrol engines under the brand names Mustang III and Giesel.
Learn More Here:
3.) Best Trucks
